What, for you, was the impetus to complete the Birkman Questionnaire? (Whether you did so to receive a Snapshot, expresso or a Birkman Signature report.)

Was it a mandated process? An optional program? An opt-in resource?

Did you do it because it was required? Because it sounded vaguely interesting? Or because you had clear areas of your own life or work that you hoped it might help you manage or develop?


We often meet people who completed the questionnaire because they had to, and were then pleasantly surprised to discover how much real value they received as a result. That’s great, but what’s the likelihood those people will keep putting effort in to uncover more value and applications from the data, if it’s already delivered beyond what they expected?

Perhaps that depends too much on individual personality and circumstances to provide a general answer. But how much more likely will it be for those people who went into the process with clear objectives, or issues they hoped to address, to go beyond the initial insights and keep plumbing the depths of what this data is able to do?


Whether you started this process with a ‘because-I-have-to’ or a ‘because-I-want-to’ outlook, it’s not too late to make the decision to apply yourself to getting the most out of this experience that you possibly can.

Decide what you, personally, want to get out of this process - even if that includes developing your team, or better understanding your colleagues.

Then as you go through each section of data - or explanation, or application - don’t just read what’s there, but ask yourself: how does this effect the area that I’m trying to develop? How can this concept / score / framework / understanding be applied to my situation? And how could I leverage this to achieve positive change?


As with most things in life, squeezing all the juice out of this data requires the ability to understand, synthesise and apply what you learn within your own unique context.

But that process starts with making use of everything that’s available to you.

If you have Snapshot, that means going through the Snapshot online guide, which was sent to you when you received your report, and is a great accompaniment as you look through your own data. (Don’t remember, or lost the link? Drop us an email.) You can also request our conversation guide for a team session around Snapshot.

If you have expresso, that means utilising the different sections of the platform, and making use of all the worksheets and reference materials available to you. You can also request a copy of our conversation guide for running a team session around expresso, or our guides for individuals and managers. And if you haven’t been through the video workshop (as a team, or using the self-study guide) you should ask us about that too!

If you have a Signature Report you should definitely check out Elaura’s online audio guide for Signature (email us if you’ve lost the link), make full use of any coaching sessions available to you, and request a copy of our 3 Signature guides for getting more out of your report (for individuals, for managers, and for running a team session).

If you make use of all these resources, stay up to date with our latest blogs here - and check out the Birkman blog too - you’ll be pretty well equipped to not just understand more about yourself and others, but to start applying your insights to real-life situations.

And if you’re still not sure you’re getting it, or you want to know ”what else can I do?” — we’re right here, and always happy to help you make the most of your Birkman data.

So what’s next? What do you want to get out of this process?